As jaded journalists, we thought we had seen everything when it came to promotional swag. But then came author Alan Heathcock's idea to champion his collection of short stories, Volt. Enter the temporary literary tattoo, a whole new genre-bending idea that blends the high-brow literary scene with, well, temporary tattoos. Maybe someday rough-edged bikers will be sporting Hemingway quotes on their arms or Dostoyevsky's portrait on their chests.
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