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Fairly Reliable Bob's

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Readers' Picks

Since 1975, the same question has probably prompted hundreds of conversations in hundreds of vehicles driving down Main Street: "Why is it called 'Fairly' Reliable Bob's?" Considering the used-car-salesman stereotype, even "fairly reliable" is better than what most people expect, but the moniker is probably less of a character statement than a clever, memorable marketing tactic, which, along with honest, friendly service has done FRB's well over the years. Judging by BW readers' votes, Fairly Reliable Bob's could change its name to Barely Reliable Bob's and it wouldn't change a thing about the way Boiseans feel about Bob's. The conversations would probably be different, though. fairlys.com

2nd Place: Bronco Motors, broncomotors.com

3rd Place: Peterson Toyota, petersontoyota.net

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