Bogus Basin Season Pass Sale Starts Feb. 15 with New Pricing Structure 

click to enlarge The President's Day Season Pass Sale for Bogus Basin begins on Monday, Feb. 15 with a $70 increase for adult passes. - SCREENSHOT OF BOGUS BASIN WEBCAM
  • Screenshot of Bogus Basin webcam
  • The President's Day Season Pass Sale for Bogus Basin begins on Monday, Feb. 15 with a $70 increase for adult passes.

When Bogus Basin Mountain Recreation Area's managers announced the findings of a feasibility study in September 2015, it became clear one thing had to happen to keep the ski resort sustainable: an increase in prices.

"Price structure is the heart of the issue," said Ted Beeler, president of SE Group, which facilitated the $60,000 study. "In the past several years, comparable ski areas have raised their day tickets from $71 to $85. Bogus went from $48 to $49. This is obviously not a sustainable business model. Even as a not-for-profit, Bogus needs to generate a profit to make improvements."

The lift ticket and season pass prices saw no change in the 2015-2016 season, but this upcoming President's Day Season Pass Sale will be different. Starting on Monday, Feb. 15, an adult full season pass for 2016-2017 will go for $299—$70 more than this time last year.

A family season pass will cost $999 and a youth season pass (for ages 12-18) will cost $229. While seniors over the age of 70 used to get a season pass for free, that same pass will now cost $199—a price change that started at the beginning of this ski season. 

Bogus is also offering two new season pass products for the 2016-2017 season, including an adult mid-week/non-holiday pass for $239 and a night-only season pass for $99, which would be good from 4 p.m. to close.

The season pass sale lasts through Sunday, Feb. 21, then prices will increase incrementally through December 2016.

"This mountain's future depends on the ongoing support of our season pass holders as well as this entire community," said Brad Wilson, the new general manager of Bogus Basin. "The costs to operate the mountain increase each year, but our prices have been unchanged for 18 years. It is time to make an adjustment in order to have future stability. Being a nonprofit means that every single dollar we receive goes right back into our operations, improvements and educational programs. These new prices will allow Bogus Basin to fulfill our mission and to maintain this community treasure for the future."

Because of the marginal snowpack last season, Bogus Basin struggled to sell season passes for this season. After last year's President's Day, the sale was down 40 percent. In an effort to increase sales, mountain employees and volunteers made thousands of phone calls to previous season pass holders in the spring, asking them to renew their passes for $259. 

"We're out mobilizing the community to help Bogus through a difficult time and recover from a very rough year," said Bogus Basin Development Director Susan Saad at the time. 

Those who renewed their passes were in for a treat when Bogus opened at the beginning of December with a better snowpack than the mountain has seen in years. Already, 140 inches of snow have fallen on the resort, nearly doubling last year's total snowfall. Spring may begin setting in quickly, though, as the seven-day forecast for the mountain calls for sun and high temperatures around 45 degrees.

Tamarack Resort is also launching its season pass sale on Monday, Feb. 15, with an adult pass costing $299, a teen pass costing $199 and a family pass costing $899. Buying a season pass to Tamarack also gets skiers two free nights of skiing at Bogus. For those who buy their passes before the sale ends on Monday, Feb. 29, their new pass will allow them to finish out the current ski season for free. Bogus Basin season pass holders will conversely receive one free day of skiing at Tamarack.

Tamarack is also offering a new "20 Something" pass for people aged 18 to 29, for $179. A college pass to Tamarack costs $89.

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