Boise Convention and Visitors Bureau Wants More Money from City of Boise, Diversified Budget 

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The Boise Convention and Visitors Bureau wants more operating funds from the City of Boise and while city officials will consider a bump in money, they'll only tie the increase to a measurable uptick in attendance at events that generate more revenue for the city.

Carrie Westergard, who took the reins of BCVB earlier this year after the bureau saw two previous directors in the previous three years, has asked city officials to increase its contribution to BCVB funding "and consider an ongoing increase for future years."

Nic Miller, Economic Development Director for the City of Boise wants to tie any possible increase to attendance growth for such events as the Boise Open, Twilight Criterium and Far West Regional soccer tournament. In particular, BCVB says it needs the extra money to offset costs the bureau incurs with the Ironman triathlon event and to ramp up marketing for other sporting events. BCVB estimates out-of-town annual attendance at sports-themed events it supports to be more than 34,000. According to data from Destination Marketing Association International, the average spending per person at the events is approximately $255 per day.

The city's proposal would increase BCVB funding from $30,000 to $40,000 in 2016, if attendance grows by at least 3 percent. The funding would bump to $50,000 in 2017 if attendance grows by at least 5 percent but if that goal isn't met, the requested amount would remain at $30,000.

Earlier this week, Westergard told the Idaho Business Review she wants to see a more "diversified and larger budget" for her organizations, with a move toward more toward business partnerships instead of its current membership model.
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