Caffeine Cycle 

Joyride Cycles combines coffee and a cause

Need an excuse to validate your caffeine addiction?

Joyride Cycles in Hyde Park has teamed up with Dawson Taylor to create a private-label brew to be sold at the bike shop benefiting the Idaho Velodrome and Cycling Park in Eagle.

Owner Philip Vega is donating all proceeds from coffee sales to the velodrome to help the park expand and improve trails.

"The bike park is a great thing and not a lot of people know about it," he said. "We need to raise money to sustain it ... it's the least I can do to help."

The medium-roast coffee sells for $11.99 per pound and is available in the store at 1306 Alturas St., or online at joyride-cycles.com. Vega said he has no real goal for fund-raising totals, although he wouldn't mind being able to donate $1.1 million to finish the park.

Depending on the success of the velodrome coffee sales, Vega said he hopes to do similar fundraisers for other bike-centric groups, including Boise Bicycle Project and the Southwest Idaho Mountain Biking Association. For more information, call 208-947-0017 or visit joyride-cycles.com.

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