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Re: “Burger Wars

Burger Wars? Horrible title, compteting with In-N-Out isn't war, it is a slaughter fest. Went there on Sunday to try it after all the media attention. Was prepared to have an incredible experience and to try and satisfy my In-N-Out sweet tooth. The girls behind the counter were great, very nice and full of smiles. The menu screamed In-N-Out (I now see why lawyers are involved). Ordered their Double burger with everything. As I was paying I noticed the motto on their T-shirt was "Get Fresh" (as them emptied the bag of frozen Lamb Weston French fries into the fryer). My burger arrived and it looked tasty, but did notice the patties were thin. I started with the fries, which were nice and hot, but didn't have the fresh taste as the T-shirts would imply. The burger was good, but not the best by any means, but for $3.35 I would have just the Double next time. I did notice that the tables were dirty, but the girl behind the cash register told the other girls to clean the area up, which they did. Again, the girls were very nice and pleasant. At one point in time there were approximately 10 people in line to order food, but at 7:19 I noticed one of the girls was locking the doors, which seemed to be odd considering the time. As she was locking up she turned a customer away, which blew my mind, especially if they are facing a lawsuit and they are new. It was shortly after that a sign was placed on the door. The last four people in line were told they were out of something, but didn't hear what. The father got mad and walked out and the rest of the family followed after Burger Express tried to offer them something else. During this time 7 other people came and went, not including the three cars that went to the drive through. Each one of the persons read the sign, laughed, got back in their cars and drove off. Overall the experience wasn't the greatest and as I previously mentioned I would order their double burger again, but they aren't my first choice. I will offer a couple of suggestions to Burger Express: 1) be original, don't follow. Chadders attempted to open shop in Boise and their plan was to be In-N-Out and the owner made it very obvious by bragging about the lawsuits. 2) Follows number 1, create your own burger, call it yours. 3) Don't turn away business by posting a sign you are closed "Due to mandatory maintenance issues". Be truthful and use it to your advantage. Post something along the line "Due to overwhelming business and interest in our burgers we have run out of ......." 4) Pay the $35,000 to change your signs and menu. I read that you have until August 5th before a lawsuit is filed. $35,000 is a lot less than the attorney fees, trademark infringement and a change in your menu and signs will cost. I wish you the best; you do have something going for your business. Tap into it and succeed.

Posted by canman on 07/24/2011 at 8:41 PM

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