Tears were shed when alcoholic beverages were banned on the Boise River. For as long as people have been pumping up inner tubes to float down the gentle waterway, they've also been packing coolers full of cans, as though rivers and beer were made for each other. Other Idaho rivers don't have the same restrictions—although you should always drink responsibly—but do share one thing in common: It's almost impossible to keep a brew from spilling or prevent a bucketful of river water from splashing into your can. It would be great if someone could design a device that, if not prevents the inevitable, at least delays it. Well, someone has.

It's called the CanShell, an innovative beer cozy created by local outdoorsman Ryan Braun "on the raging whitewater of the Payette River." Its lightweight foam exterior keeps beer cool and secure, and the foam cap blocks everything from the whitewater out of your suds. The durable nylon strap lets you secure the device to your raft, canoe or even your waist, turning any surface into a personal cupholder. The CanShell: It can so you can.

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