LovePop Greeting Cards 

Pop-up greeting cards are nothing new, but the Boston-based company LovePop has taken innovation in the industry—which hadn't seen much change in years—to an eye-popping level.

click to enlarge LOVEPOPCARDS.COM

We first became enchanted with LovePop last Christmas when a few sample cards showed up in the mailbox; the snowflake, teddy bear and evergreen sculptures—commonplace designs in older, less enthusiastic pop-ups—were dazzlingly intricate. An exploration of the LovePop website revealed a wealth of creative, complex designs ranging from a pop-up choo-choo train to two themes featuring Santa: one of him having a snooze in a hammock between two palm trees and another atop a souped-up motorcycle.

In early January, the company was infused with a $12.5 million investment from financiers, and since then, LovePop has dialed up its array of hand-crafted paper sculptures. Its latest wonders include delicate miniatures of Japanese bonsai and sakura trees, and eye-catching tulip and rose bouquets. Prices run from $13 for one card to $10 apiece for multiples of five or more.

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