Services like Blue Apron
, Hello Fresh
and Sun Basket
all have a common goal: alleviating the stress of recipe planning and ingredient shopping by giving customers everything they need, packaged in one place. They all offer home delivery, but one of their brethren, Plated
, also stocks pre-packed meal boxes in grocery stores. On Aug. 22, its chef-designed offerings made their debut in more than 20 Albertsons and Safeway stores across Idaho.
Since its launch in 2012, Plated's team of chefs—spearheaded by Elana Karp, who was trained at Le Cordon Bleu—has whipped up more than 2,200 recipes. The company got a national boost when it appared on ABC's Shark Tank
in 2014, and in 2017 the Boise-based Albertsons Company bought Plated
for $300 million. Its entry to the Boise in-store market extends that partnership as part of a push into Idaho and Montana.
These lettuce wraps were made from a Plated box that may soon rotate into Boise stores.
"When we launched Plated over six years ago, we always knew that we wanted to be available to customers in stores as part of our overall offering to make it even easier for people to plan, shop, cook and eat the way they want," Josh Hix, co-founder and CEO of Plated, wrote in an email. "It is thrilling to announce that we're now available in Albertsons Company's stores in its hometown of Boise."
To keep things fresh, Plated plans to rotate its selection of in-store offerings every six weeks, but the recipes in its initial rollout include mushroom cavatelli with mascarpone and chives; pan-roasted chicken with artichokes, potatoes and herbed yogurt sauce; seared steak with herbed butter, roasted beets and goat cheese; soy-glazed chicken with "long life" noodles, sriracha cashews and pea shoots; and Vietnamese beef meatballs over rice with chili-lime dressing.
If you don't want to make the trip to the store, Plated still offers scheduled home delivery and same-day delivery through Instacart