Revitalize Juice Bar Opens Downtown Boise Location in Old Jenny's Lunch Line Space 

click to enlarge The Aloha Bowl is made with pitaya (dragon fruit) and topped with granola; mango, kiwi, pineapple and strawberry slices; local honey; coconut flakes and Macadamia nuts.

Lex Nelson

The Aloha Bowl is made with pitaya (dragon fruit) and topped with granola; mango, kiwi, pineapple and strawberry slices; local honey; coconut flakes and Macadamia nuts.

Regulars of Jenny's Lunch Line who haven't made it back in a few months will get a shock when they walk into its old downtown Boise location and find a sleek, modern juice bar—part of a new local chain called Revitalize—in its place.

Jenny's closed in late April when negotiations with its landlord fell through, and the underground space was vacant for months until Revitalize moved in, opening its doors Aug. 4. The company is moving fast, considering its owners, a husband-wife team, cut the metaphorical ribbon on its flagship location in The Village at Meridian just under a year ago.

"I know [Jenny's] did really well and I know a lot of people were sad when they closed their doors," said Revitalize Co-owner Brooke Ochojski. "...But I love the charm of this building, I love the vibe of the Old Boise district and the community."

While the menu at Revitalize boasts a wide selection of smoothies, granola- and fruit-topped smoothie bowls, protein shakes and toasts, for Ochojski, it's all about the juice. She visited juice bars across the country for inspiration, then started experimenting with combinations of fresh fruit, vegetables, herbs and other add-ins in her kitchen juicer. Her kids were her guinea pigs, tasting and approving each recipe.

click to enlarge LEX NELSON
  • Lex Nelson
Now, Revitalize offers more than a dozen different kinds of juice pressed daily, including seasonal flavors like the Rockstar (watermelon, pineapple, lime and basil) and the Trippy Hippy (kiwi, strawberry, orange, apple, ginger and mint). According to Ochojski, the way the juice is processed—in this case, cold-pressed and unpasteurized—makes all the difference.

click to enlarge LEX NELSON
  • Lex Nelson
"Cold-pressed juicing, in a nutshell, is the only way that you can preserve the most nutrients from juicing possible, because there's no heat involved," said Ochojski. "Whenever there's heat involved with cooking, you lose nutrients. Cold-pressed is a process where the ingredients are taken from the fridge, cleaned, weighed, put into the grinder [and] dropped into a bag. Then two hydraulic steel plates press it together, and that's what squeezes the juice out. The juice is collected into a reservoir, and then we bottle it straight from there."

Following an increasing trend in the City of Trees, Revitalize also emphasizes sourcing its ingredients locally. Its honey, granola, muesli, cold brew coffee, cocoa, vanilla, kombucha and more all come from local suppliers, and even the berries and exotic fruits Ochojski sources for smoothie bowls, like dragonfruit and kiwi, are purchased through a company called Charlie's Produce, which finds and buys organic produce from the nearest source available. Taking eco-consciousness even further, Revitalize sells its juice in glass bottles that it encourages customers to return to the shop for reuse.

Though Ochojski is a nurse by training and her husband Greg is a financial planner, she has business experience (she owned the Northwest Laser Institute before selling it to focus full-time on Revitalize) that shows at the juice bar, which has the feel of a tightly run ship, and already offers a line of branded apparel despite its newcomer status.

"This has been my baby, and it's something that I want to be involved with from behind the scenes to the register to making juice, just making sure everything's running smoothly," Ochojski said.

The shop offers free delivery within 5 miles to cater to downtown workers and dwellers, and a 10 percent discount to pull in Boise State University students. Pending a successful push downtown, Ochojski plans to open more locations in spots as potentially far-flung as Nampa and as nearby as Hyde Park.

click to enlarge LEX NELSON
  • Lex Nelson
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