Rick smith 
Member since Aug 8, 2008


North Boise

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Re: “Idaho Media Shrinkage

This is not a surprise. The sad fact is, media companies have shown how to increase their revenues on smaller operational budgets, and thrive with even better and more robust content. Newspapers are afraid of technology because they are somehow afraid of losing a connection to their past. The funny thing is, the new media was an opportunity that most newspapers squandered by either ignoring it, belittling it, and just not knowing how to capitalize off it. Local TV stations have not done much better in that regard, leaving it to larger content producers to leave them in the dust. It is not a surprise that even Associated Press has followed in the footsteps of Reuters or Time Warners in bolstering their online presence and eventually embracing it. Newspapers have decided to all be owned by a couple of large newspaper conglomerates and hope that scale will keep them churning. Having been on the consumer consumption and B2B consumption of news in new media for more than 10 years, I have worked with a lot of these people and have found them to be generally clueless. Content is now commoditized. Media is now about making money off the experience around that content. Sadly, before newspapers can catch up, they need to actually improve their content first. Layoffs will not save them. Those people laid off need to get some skill building quickly if they want to be relevant in their craft ever again.

Posted by Rick smith on 08/08/2008 at 3:52 PM

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