Scentsy Partners With Disney on Character-Inspired Scents 

click to enlarge courtesyscentsy.jpg

Courtesy Scentsy

When the fragrance giant Scentsy first pioneered its wickless candles, its business operations were run out of a 40-foot shipping container in rural Idaho. Now, the company has a sprawling Meridian campus, sales representatives spread across 14 countries and, most recently, a partnership with the company that built the happiest place on Earth: Disney.

click to enlarge COURTESY SCENTSY
  • Courtesy Scentsy
On July 19, Scentsy announced that it will launch a line of fragrance products and scented plush toys inspired by Mickey and Minnie Mouse, Winnie the Pooh's Hundred Acre Wood, Disney princesses and Finding Nemo, with some products set to roll out as early as next week.  The full line will be available through Scentsy consultants by Saturday, Sept. 1.

Lonni Leavitt-Barker, Scentsy's senior manager for media, public relations and corporate giving, told Boise Weekly that the collaboration has been in progress but under wraps for roughly two years. Leavitt-Barker said even in the Scentsy offices, higher-ups used code words to keep most employees in the dark until the final unveiling of the partnership at the company's currently ongoing annual convention in Anaheim, California.

The fragrances are set to be as quirky as the characters they represent. Scentsy described the "Your Pal, Mickey" scent as a "sweet-but-dapper celebration of green apple, orange blossom and fresh spring air," while "Love and Kisses, Minnie" features "bright red berries, fresh apricot and creamy vanilla."

“Where Disney creates powerful memories through parks and entertainment, our products will help people remember and relive those experiences through fragrance,” said Scentsy Co-owner and CEO Orville Thompson in a press release.

Scentsy has already added a Disney tab to its website, where customers can subscribe to a newsletter to learn more about the partnership and products as they hit the market. 
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