See Some Slick Snowboarding Skills at the Red Bull Butter Cup 

Saturday, March 3

The Red Bull Butter Cup brings the snow to the valley for some proper roof-top buttering.

Robert Snow/Red Bull Content Pool

The Red Bull Butter Cup brings the snow to the valley for some proper roof-top buttering.

Red Bull gives you wiiings—and now it will give you snow. The universally branded energy drink is proving its support of extreme sports by providing local Boise boarders with an opportunity to showcase their shredding skills. The Red Bull Butter Cup series is a Northeastern-born snowboarding competition that is making its way out West.

"The Boise version of Butter Cup is unique because normally it takes place at a resort," said Trevor Campbell, Red Bull student brand manager and event coordinator. "We are trucking in snow from Bogus so the event will be closer to campus."

Snowboarders will slide down the roof of local ski and board shop Newt and Harold's on custom butter pads, finishing up the run in a parking lot full of spectators. Contestants are challenged to pull out their best tricks by buttering up the rail with style and creativity.

Participants are broken into two groups, pro and amateur based on personal comfort and skill level. The winner will earn the distinguished title of Boise Butter Cup champion and a trophy for show. Along with serious bragging rights, prizes from Newt and Harold's are incentive for boarders to put it all on the line. There likely will be some stiff competition, but the most important thing for riders to remember is to have fun.

The event will also feature an appearance by the infamous Red Bull event car, making the journey from Denver. Equipped with a blaring sound system and plasma televisions, the event car brings the party wherever it goes. High energy is a given with competitors and crowd members sipping on complimentary cold cans of Red Bull.

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