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It's Scarlett Johansson's fault.

Starter kits: $70-$100

17-ounce sodamix flavors (makes 12 liters): $4.99

CO2 carbonators (60 liters): exchange for $14.99

When we first heard about the SodaStream it sounded like an interesting but not overly sensational kitchen gadget--and our countertop was already filled with other nonsense we haven't used in a while.

But there was Johansson, dressed in something very clingy and caressing a SodaStream on one of those over-produced commercials showcased during the Feb. 2 Super Bowl. Honestly, she could have been hawking dental floss.

OK, we said, we'll give it a try. If it's good enough for Miss Scarlett's lips, it's good enough for ours. The concept is simple: fill a high pressure-resistant bottle with tap water, chill, press three quick shots of CO2 from your soda maker, pour in a cap of your fave flave and... it's actually really, really good.

We splurged for a SodaStream "starter" kit, currently being pitched on TV shopping networks, and received a boatload of 17-ounce concentrated flavors (each one makes about 12 liters of soda), a CO2 canister that plugs into the soda maker, and a bunch of one-liter and half-liter BPA-free soda bottles.

SodaStream has flavor deals with some familiar names--Crystal Light, Ocean Spray, Kool-Aid, Country Time--and a lot of others that are barely disguised knock-offs (i.e., "Dr. Pete"). There are about 70 SodaStream flavors: caffeinated, noncaffeinated, low-cal, energy drinks, you name it. Suffice to say, we won't be buying soda by the can or bottle anytime soon.

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