Things BW's staff learned from watching Gonzo 

Rule #1: Don't skip the fight.

Rule #2: Drugs and loaded guns can ruin your life.

Rule #3: Create a persona, but don't feel like you have to stick with it.

Rule #4: Plan your funeral now if you want it to be great.

Rule #5: Nothing is off record.

Rule #6: New Age with ice and lime is acceptable for a matinee. Wild Turkey later.

Rule #7: Forget the rules. We get to make them up in this game. —Source: Gonzo: The Life and Work of Dr. Hunter S. Thompson

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