Trailhead Ice Offers Wilderness-Inspired Italian Ice Challenge to Benefit Idaho Trails Association 

  • Courtesy Trailhead Ice
From its name, it's pretty clear that local Italian ice company Trailhead Ice—previously Junior's Famous Italian Ice—has a connection to the Idaho landscape. For Trailhead Owner  Pieter Rebentisch, the tie is a personal one, and starting Friday, Aug. 17, he'll parlay a love of the outdoors into a new item for Trailhead's menu.

That item is an Italian Ice "challenge," which will dare frozen dessert enthusiasts to down three funky, Idaho wilderness-inspired Italian ice flavors for $5, with 20 percent of the proceeds benefiting the Idaho Trails Association. The flavors include Bitter Pine Bark, Extreme Sour Wildberry and Desert Heat Ghost Pepper, and will be served flight-style in 3/4-ounce scoops, what Rebentisch said are just enough "to fill up your mouth so you can experience some different, weird flavors that you normally wouldn't get."

  • Courtesy Trailhead Ice
All three of the confections are Idaho-inspired, made using oddball ingredients like ghost pepper powder and organic pine bark, which is usually touted as a health supplement. Rebentisch said that at root, the fun is all about supporting the ITA.

"We're trying to raise awareness for public lands, repairing and stewardship for the trails, and then also trying to get people to volunteer for [ITA], as well," Rebentisch said.

Trailhead Ice's business is seasonal, so the challenge will be available at its three Treasure Valley locations (at the corners of Latah and Alpine streets, and State and 16th streets; and in Garden City's 34th Street Market) until the end of September when the chain closes up shop, or until supplies run out. 
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