Video: Utah Residents Balk at Roadside Sign Advertising White, Heterosexual Dating Site 

A roadside sign in West Valley City, Utah, is turning heads, and not in a good way.

The billboard, which looms over SR 201, advertises Where White People Meet, a dating site dedicated to helping people find love—unless, some in the community are saying, you're an LGBT person or a person of color. Residents have taken aim at the site for singling out white clients through its name.

"We should be past that whole mindset of staying on our own base and segregation, pretty much." community member Michelle Dessau told Salt Lake City's Fox 13 News

While the website allows anyone to become a member, regardless of ethnicity or sexual orientation, the site's default search settings cater to heterosexuals. According to the website's "About Us" section, "We developed this dating website as an alternative to the other dating websites that cater to certain groups. We simply want to help people connect in a safe and fun online environment without costing them a ton of money."

Membership costs $4.
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