December 20, 2011 Slideshows » News

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Who Are They Now? 

Shining a modern light on holiday mainstays
Adam Rosenlund


Keeper of Christmas who magically delivered gifts to good boys and girls in one night. Along with his wife and a group of elves, originated idea of mass production to meet toy demands. Known to love cookies and the color red.


Famed uber wealthy inventor whose fortune came from patenting faster-than-light travel and heavy investments in the aeronautics industry. His business enterprises were challenged after the elves formed a union and demanded better (warmer) working conditions and more liberal cocoa breaks. He de-stresses at his private reindeer ranch in Montana, although his much-publicized battle with obesity and diabetes has slowed him in recent years. He did appear with Wilford Brimley in a diabetes-awareness campaign. His image was tarnished a bit after TMZ began spreading rumors of inappropriate lap-sitting incidents.

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